Little Caesars Unique Design and Growth Progress
You should know about Little Caesars as it is one of the largest pizza chains especially for the US region right after pizza hut as well as domino’s pizza. Besides opening their stores mostly in the US region, they also have several other stores around the world which opened in Asia, Canada, Middle East, Latin America, Australia, as well as Caribbean. As the Little Caesars pizza is always ready and hot, thus they are able to compete with the other pizza chain that is also very popular in the country. This is why; people are interested to know more about the history along with the restaurant development throughout the year.
The store is first founded by a couple named Mike Ilitch with his wife Marian Ilitch which is open in 8th of May 1959. Their first store is open inside a strip mall which located at Garden City in Michigan. The store is located in suburb region in Detroit and they name the store as Little Caesar. The store itself is still opened until today thus the founding history is still preserved until now.
The popularity of the pizza store is supported by the popularity of their advertisement that uses words “Pizza! Pizza!” as their catchphrase, even though they also served Little Caesars deep dish on their menu. These words is actually used to describe their deal as they offer two pizzas in cheaper prize compared to their competitor single pizza deal.
|Bacon Wrapped Crust DEEP!DEEP! Dish||$12.00||Large|
|3 Meat Treat||$8.00||Large|
|Crazy Combo – Bread & Sauce||$3.99||8 Pc.|
|Italian Cheese Bread||$4.59||10 Pc.|
|Zesty Cheese Bread||$4.89||10 Pc.|
|Pepperoni Cheese Bread||$4.89||10 Pc.|
|Caesar Dip||$0.59||1 Pc.|
|Caesar Dips||$1.00||2 Pc.|
|Combo Meal 1 – Pizza, Breadsticks & 2-Liter Pepsi||$9.99|
|Combo Meal 2 – Deep Dish Pizza, Breadsticks & 2-Liter Pepsi||$12.99|
|Combo Meal 3 – Pizza, Chicken Wings & 2-Liter Pepsi||$12.55|
|Combo Meal 4 – Deep Dish Pizza, Chicken Wings & 2-Liter Pepsi||$14.99|
|Stuffed Crazy Bread||$3.00||4 Pc.|
|Stuffed Crazy Bread||$5.00||8 Pc.|
|Jumbo Soft Pretzel||$1.99|
|Nachos with Cheese||$2.69|
|1 Topping Pizza||$6.50||Large|
The company begins to sell the franchise for the restaurant to make their development faster. This is started in 1962 and because of this method in 1987 they already able to open their restaurant in 50 states. From the year of 2008 until the year of 2015, the company becomes the fastest chain growth in the US market.
Because of the franchise method, the stores are usually open in Kmart location especially the Big Kmart as well as Super Kmart which make it easy to find Little Caesars near me. That is because they have similar history as Kmart is also first build at Garden City in Michigan. However after an issue on Kmart bankruptcy today, several Little Caesars location in Kmart is replaced with Kcafe. Only several that survived and stay with the new rebranded location which remaked into Sears Essential as well as Sears Grand as the new brand.
Their international expansion begins in 1987 and started for the northern US area. They do it by buying Mothers Pizza stores which has location not only in US area but also in UK as well as Canada. Today they already owned 5463 stores which located not only in the US region but also all around the world to sell Little Caesars specials.
Unique Packaging and Sales
The original Little Caesars packaging is actually different from the normal pizza box that is commonly used today. They have long shape with 2by1 as the proportion. Then inside this packaging, they will put two square of pizza on top of it. Afterward the packaging is put inside a sleeve then folded and closed using staple. However since this packaging is actually very difficult to handle and carry; now the restaurant is using the normal pizza box that is commonly used today. Besides selling the common lil ceaser pizza, they also sell other kind of dishes such as shrimp, fish, chickens, as well as hot dogs.
In the year of 1998, they manage to do the biggest order on pizza which as many as 13,386 pizzas that they get from VF Corporation that located in Greensboro at North Carolina. Then they start a new promotion by selling Little Caesars hot and ready which is a pepperoni pizza in large size but sold with only $5 prize. Because of this promotion that start in 2004 is very successful, now it has become permanent concept in the store. And since then they start to focus their business more to do carry out and selling crazy bread.
New Resource Center
In the 10th of December 2014 the company starts to create their new resource center which consists of 8 store building. The size of this building is 205000 sqft which is build in between the Woodward Avenue with the Columbia Street which located at downtown Detroit. This size is actually double the size of headquarter campus that they already owned previously. And this new building is also located near to office center building owned by Fox. Inside this building there are Fox Theater, other little ventures, as well as office space for Little Caesar Company which is around 186000 sqft in size.
They also create pedestrian bridge overhead which used to connect the office center building with their new resource center. Because of this new resource center, they can bring out 600 new job positions to their Detroit location. Then later in 2016, they add a new floor to the new resource center building to the total 9 stories.
Because of the new update that the company do in their development especially with the opening of the new Arena for Little Caesar, they then remake their logo to a new one. This logo is removing the hair of the Caesar character chest. They also redesigned the wreath as well as the toga which now have LC logo hidden in the design which stands for the company name. The Caesar character is also redesigned and will be used in all of their ads to replace the old Caesar character design that look more like a cartoon character.
As you can see, the development of Little Caesar is very unique as they often focus on their design throughout their development. But of course, they still specialized in selling pizza as their main menu even though they also sell Little Caesars wings. But you can also order special made pizza such as Little Caesars stuffed crust with different selection of toppings that you like. That is why; you can try to go to one of their location and taste their popular pizza and other menu on their list that have delicious taste.